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Industry/Communications and Media
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BusinessType: English Language Travel Publication |
Description: EBT1008-In 2001, a new magazine became a trailblazer for independent travelers of all ages in SE Asia. Started on a shoestring, the publication built up a global readership with its sexy blend of humor, crime, adventure travel, offbeat destinations and debauchery on the road. While many attempts have been made to emulate it, the magazine has managed to gain international praise from such big-name publications as National Geographic Traveler, The Independent daily in the UK and Hong Kong’s South China Morning Post, which lauded it as the “voice of a new generation of travelers.” It has also been recommended by most of the big travel guides such as Lonely Planet and Rough Guide, among many others.
After establishing a Thailand-wide distribution network through one of Bangkok’s largest publishers, while attracting subscribers from around the world, the magazine has also made inroads in Singapore and Hong Kong through another strategic distribution agreement. In October of 2005, the magazine set their sights on gaining even more international appeal and exposure and underwent a major facelift as well as other key changes which has given it the current form recognizable by many readers and advertisers alike.
As the co-founders are moving on to other projects, they are now offering the magazine for sale. Amongst the assets included in the sale are the magazine brand and rights, extensive databases of advertisers and contacts, an impressive list of freelance photographers and writers, 20,000+ images of SE Asia and elsewhere, several hundred stories, listings, a distribution network for Thailand, Singapore and Hong Kong, along with some highly experienced staff if required. The asking price is 4 million baht – or approximately five months’ gross income, which can be seen as very reasonable for a widely recognized publication with an extensive database, content, and website which receives over 900 unique visitors per day.
For publishers looking to add another title to their portfolios, travel websites in search of content and contacts, those looking for a flagship to launch a fleet of publications, or maverick entrepreneurs ready to embark on an exciting new life of adventure in Asia’s most popular hotspot for tourists, this is truly an excellent opportunity.
Call Elite Business Group at +66(2) 658 5588 today
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Industry/Communications and Media
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BusinessType: Book Publishing and Distribution |
Description: EBT1007-UPDATE - The owner is now willing to offer the entire business to a new owner for 20,000,000 Baht as well as accept an equity partner.
Established nearly a decade ago, this Bangkok based book publishing company has grown every year since inception. Due to the highly favorable elimination of a big name competitor, the last two years have catapulted this once small publisher into a highly enviable position in the Thailand book publishing market. Because of the position of the company in the market, they have developed an impressive method for reducing the risk of publishing new books and authors, while boosting revenue and profits, and thus have been able to increase their title list to over 60 books so far. Growth prospects for the company continue to look up for this year with the owner predicting sales of nearly 60,000 books by year end with revenue of 8-9,000,000 Baht, up from the record breaking sales of 38,000 in 2006 with revenue of 6,000,000 Baht. The lack of competition and other factors allow the company to operate with a very lean staff, using freelance editors and designers meaning that overheads are low and more of the revenue is translated into profits. Distribution channels are very good with the company selling books nearly all major and independent booksellers, online, and increasingly through exports to neighboring countries. In a savvy move to expand their offerings, the owner negotiated to take over publishing of a popular line of maps for Thailand and will be coming out with 10 new maps over the next 10 months which will certainly boost profits even higher.
The owner has seen this business go from just a few titles, mostly in the Thai language genre, to what it is today. For this reason, he feels that the company, propelled by its market position, distribution network, and forward momentum will continue to grow to over 130 titles by mid 2008. As he feels he has built a very stable and sustainable business, he is now willing to offer 30% of the shares to an active or passive investor, which will allow him to realize another business goal for him and his family. What this means for a passive investor is that you can generate generous initial return on investment of 15% at today’s figures, with the rate increasing over the following years as new titles are added and higher profits generated. Alternatively, an experienced marketer or publisher may seek to take an active role and assist the current owner in management in order to expand the business even further than his current projections. Either way, this is truly a unique opportunity to get involved in a solid business with a proven track record, reliable and growing profits, and potential to continue growing for years to come. Contact Elite Business Group today to learn more about this excellent Thailand business investment.
Total Investment to own 30%: 7,000,000 Baht
Call Elite Business Group at +66(2) 658 5588 today
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